UEFAS’s
KISS PROGRAMME:
KISS - Knowledge and Information Sharing
Scenario
2005-2014
Knowledge-sharing [KISS; by UEFA]
[Compartilhamento de Conhecimento: Eventos 2011-2013]
FONTE: SITE UEFA
http://www.uefa.org/football-development/hattrick/knowledge-sharing/index.html
KISS (Knowledge and Information Sharing
Scenario) is a programme launched in 2005 by UEFA as part of its continued
commi
The 54 member associations of UEFA cover a broad geographical reach,
incorporating many diverse cultures, working methods and professional good
practices. KISS recognises this collective know-how as a valuable commodity,
and seeks to build a platform to share these resources, and ultimately enhance
the level of professional performance based on knowledge exchange and
networking.
KISS began by organising a series of seminars held at
UEFA.
The goal was to work with member associations to encourage and develop good
practice for the efficient management of football on a pan-European basis. These seminars covered three areas:
1)
OPERATIONS,
2)
GOVERNANCE and
3)
DEVELOPMENT.
In addition, a pool of
experts in each field was set up, recruited mainly from associations where
benchmarks had been set in a particular field.
Evolving quickly, these
seminars rolled out into more in-depth and specific workshops hosted by member
associations whose expert managers applied their own real world experience,
sharing knowledge, debating solutions and good practices for a variety of
working scenarios. For example, these workshops have examined corporate social
responsibility, media rights, communications and media relations, marketing,
corporate management, law, event management and stadium security to name but a
few. The 100th KISS workshop was staged
in Liechtenstein in spring 2012.
In addition, new and
innovative ways to share knowledge were implemented, such as quizzes,
storytelling, role playing and simulation, which are proven to be more
effective than traditional classroom learning methods. To extend the networking
spirit, workshop sessions were filmed, and much of the content is available via
a dedicated online platform. Members, using personalised access to this
platform, can communicate and share ideas, experiences and documentation.
The key to these
workshops is the adaptability of the knowledge. By using detailed case studies
and interacting with experts and like-minded individuals, a member association
can use these good practices to their own problem-solving or work culture. And
as a result an association is empowered to work autonomously.
In February 2012, KISS
launched a new and improved customised
online platform for UEFA's member associations. The platform contains
football good practice covering a wide range of issues, a journey through a
virtual stadium can explain the behind-the-scene operations, as well as
in-depth videos that clearly detail a variety of roles and recommendations. The
aim of this platform is to touch a wider audience, cascading the knowledge and
good practice throughout football, reaching out to clubs, sponsors, players and
all layers of people working in football every day.
In addition, KISS offers
UEFA member associations an individual assistance programme. Sometimes a
particular issue needs specific guidance, and in this instance a UEFA member
association can approach KISS for assistance. The appropriate experts in the
field would be sourced and endeavour to help the association find and implement
the best solution.
©UEFA.com 1998-2014. All
rights reserved.
UEFAS’s PROGRAMME: KISS (Knowledge and Information
Sharing Scenario) 2005-2014
KISS awards for FAs'
excellence
FONTE: SITE UEFA
Published: Friday 30 November 2012, 9.21CET
http://www.uefa.org/news/newsid=1900642.html
National associations have received top prizes for
"excellent marketing initiatives, ideas and activities" at the second
annual KISS Marketing Awards held in Rome.
KISS Marketing Awards winners©UEFA
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UEFA's member national associations have been rewarded
for excellence in their field at the second annual KISS Marketing Awards held
in Rome.
The marketing awards are staged under auspices of
UEFA'sKnowledge & Information Sharing
Scenario (KISS) – the programme whereby FAs exchange expertise
for the overall improvement of European football. Excellence is celebrated in
what is a crucial area of modern-day football, given that marketing helps
nurture the identity of a national team, club or fan base.
With 51 entries from 34 national associations,
competition in each category was at an all-time high. "UEFA is delighted
by the huge interest and standard of applications from our national
associations," said Allan Hansen, chairman of the UEFA HatTrick Committee.
"The awards demonstrate the wonderful promotion of football that is going
on across UEFA's associations – and this bodes very well for the future."
The Football Association of Iceland (KSÍ) scooped the
Best Sponsorship Activation award for its men's and women's league campaign,
while the Portuguese Football Federation (FPF) received the Creativity and
Innovation prize in the same sponsorship category for using its supermarket
sponsor's loyalty programme to attract interest and awareness and to boost
attendances at international matches.
The Scottish Football Association (SFA) won the
Digital Marketing Campaign award, with the Football Federation of Armenia (HFF)
taking the Creativity and Innovation honours in this category.
"The KISS Marketing Awards represent everything
that is good about national associations' marketing of the game in a number of
areas," said Guy-Laurent Epstein, marketing director at UEFA Events SA.
"All entries showed excellent marketing initiatives, ideas and activities
and will form a priceless database of inspiration for all our national
associations. We have strengthened our marketing support for national
associations in 2012, and we will continue to develop our support for each
national association in 2013."
FULL LIST OF AWARD CATEGORIES, NOMINEES
AND WINNERS:
[1] BEST DIGITAL MARKETING CAMPAIGN
Winner: Scottish Football
Association (SFA) – 'Scotland Supporter Club Renewals 2012'
Nominees: Royal Netherlands Football Association
(KNVB) – 'Mission KNVB' campaign; Polish Football Federation (PZPN) –
'Social Media Development'
Creativity and Innovation
award: Football Federation of Armenia (HFF) – 'Star Football, You Can!'
[2] BEST FAN EXPERIENTIAL CAMPAIGN
Winner: Danish Football
Association (DBU) – 'Camp Denmark'
Nominees: Swiss Football Association (SFV-ASF) –
'Get There'; Royal Belgian Football Association (URBSFA-KBVB) – 'Give the
National Team back to the Fans'
Creativity and Innovation
award: Israel Football Association (IFA) – 'IFA Open Day'
[3] BEST SPONSORSHIP ACTIVATION
Winner: Football
Association of Iceland (KSÍ) – 'Passion for Iceland Football'
Nominees: Football Federation of Kazakhstan
(KFF) – 'Bulgary Dop'; Football Association of Norway (NFF) – 'Heroes
of Tomorrow'
Creativity and Innovation
award: Portuguese Football Federation (FPF) – 'Each Game is a Final'
[4] BEST BRAND STRATEGY AND IMPLEMENTATION
CAMPAIGN
Winner: English Football
Association (FA) – 'FA Cup with Budweiser'
Nominees: Football Association of Finland
(SPL-FBF) – 'Building the National Team Brand'; Belgian Football
Association (URBSFA-KBVB) – 'Enabling the Red Devils to Share Emotions'
Creativity and Innovation
award: Faroe Islands Football Association (FSF) – 'Recruitment of
Referees'
[5] BEST WOMEN'S MARKETING CAMPAIGN
Winner: French Football
Federation (FFF) – 'Heading to the Olympic Games'
Nominees: Football Association of Ireland (FAI) –
'Bus Eireann Women's National League'; English Football Association (FA) –
'The FA Girls' Football Festivals'
Creativity and Innovation
award: Lithuanian Football Federation (LFF) – 'Women for Football'
©UEFA.com 1998-2014. All rights reserved.
Last updated: 09/05/14 7.14CET
MEMBER ASSOCIATIONS
RELATED ITEMS
UEFAS’s PROGRAMME: KISS (Knowledge and Information
Sharing Scenario) 2005-2014
Women's KISS workshop
looks to future
Published: Monday 29 July 2013, 19.08CET
Last
updated: 09/05/14 5.02CET
http://www.uefa.org/football-development/womens-football/programme/news/newsid=1977595.html
The foundations were being laid for future growth at
the KISS Women's Football Development Workshop in Stockholm in the run-up to
the UEFA Women's EURO 2013 final.
A panel session at the workshop©Sportsfile
News
·
Gibraltar women's workshop
·
Georges' mission to Latvia
·
Women's workshops backed
·
UEFA backs FA projects
·
UEFA help aids Finland
Documents
·
Women's football across the national
associations (2013/14)
·
Women's Football Development Programme factsheet
Calendar
·
Tuesday 26 August 2014
·
Thursday 28 August 2014
·
Monday 1 September 2014
·
Tuesday 2 September 2014
·
Monday 15 September 2014
Not only did UEFA's most successful women's tournament
come to a spectacular conclusion in Solna on Sunday, but the foundations were
being laid for future growth at the KISS Women's Football Development Workshop,
held from Friday to Sunday in Stockholm in the run-up to the UEFA Women's EURO
2013 final.
All 54 UEFA member associations were represented at
the Hilton Stockholm Guldgränd in the latest event held under the auspices of
UEFA's Knowledge & Information Sharing Scenario (KISS) programme, which has
been in operation since 2005. Delegates were able to discuss a full range of
topics in the promotion of women's and girls' football – and success stories
were shared.
Day 1 – Friday
The workshop opened with a panel discussion on
recruitment and retention moderated by Rachel Pavlou of The Football
Association (FA), joined by Norway's Øyvind Strom, who talked about recruiting
girls into the game as a regional football manager, Northern Ireland's Sara
Booth and Montenegro's Zoran Mijović. The importance of the 'magic triangle' of
home, school and club, links with men’s teams and keeping girls in football
between the ages of 13 and 16 emerged as key topics.
Group sessions followed on how associations of
different sizes can grow women's football, development campaigns, women's
football academic work, amateur leagues, utilising volunteers – such as at UEFA
Women's EURO 2013 where 1,400 people gave up their time to help and the use of
ambassadors to promote the sport. That was encouraged by two people who have
filled that role, England manager Hope Powell and former Sweden player Victoria
Sandell Svensson, taking full use of their high profiles in the media to
encourage communities and children.
Day 2 – Saturday
The open the day, UEFA competitions director Giorgio
Marchetti led a panel discussion on the international women's football
calendar, contrasting it with that for men's football. With input from FIFA,
the FAs of Russia and Austria, Finland coach Andrèe Jeglertz and
representatives of the Swedish league and German club 1. FFC Turbine Potsdam,
delegates talked about the different needs of national teams and clubs,
especially in countries where most players are amateur but also in leagues
where there are a high number of internationals from foreign associations. The
move towards fixed dates for friendlies and competition matches was encouraged.
Group sessions then followed on league development,
club development and goalkeeping, all led by experts in the fields. That was
also the case in the afternoon when youth development – at national and
regional level – cultural barriers in nations where women’s football is still
young and specific health and injury issues in women’s football were all put in
the spotlight. In the last discussion, the fact that anterior cruciate ligament
injuries were four to six times more likely in women’s football was discussed,
something coaches especially needed to be aware of.
Day 3 – Sunday
The day was opened by UEFA Executive Committee member
and UEFA Women’s Football Committee chairwoman Karen Espelund, who spoke of the
meeting of all 54 association general secretaries, reporting back on what UEFA
could do to help women's football in their nations. UEFA Executive Committee
member Michael van Praag then led a discussion on government support for
women's football, including a contribution for Scottish Minister for Sport and
the Commonwealth Games, Shona Robison MSP. She spoke of how the Scottish
government works with the Scottish Football Association (SFA) to help women's
and girls' football, with financial support to the grassroots and youth
football. She pointed out that in her former role of Health Minister the
government found that if children are active in their childhood there is a high
chance that they will remain active in adulthood.
Also contributing was Israel's head of women's
football Sharon Zeevi, UEFA women's football development programmes (WFDP)
ambassador and German Football Association (DFB) director of women's football
Steffi Jones, and the Croatian Football Federation (HNS) executive president Damir
Vrbanović, all giving examples of cooperation between their national
governments and associations. Former Dutch Minister of Sport and UEFA Women's
Football Committee member Clémence Ross spoke about encouraging politicians in
their times in office that women's football is a success story that can help
them leave a legacy.
The marketing and promotion of women's football was
next on the agenda, with example from countries such as England, Germany,
Lithuania, Malta and Austria of how to use media old and new to tell the story
of women's football and attract sponsors and participants.
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©UEFA.com 1998-2014. All rights reserved.
Last updated: 09/05/14 5.02CET
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